Pay Per Click Advertising And How To Make It Work For You

The fastest way to get good targeted traffic to your website online is via pay per click advertising. Pay per click (PPC) is something that is very easy to get started with, and you can get tons of targeted traffic within the next 24 hours. Now you can definitely expect to see a lot of traffic if you bid on the right keyword phrases, but the amount of sales that you can expect to see depends on your offer and the mechanics of your internet marketing campaign.

There are 2 major pay per click search engines out there:

1) Google AdWords (the largest) 2) Microsoft Adcenter (the second largest)

I personally don't recommend any other PPC service other than these 2. You will hear people say that they get great results using other PPC networks, but they only do this to help boost their affiliate sales by collaborating with the pay per click company. With these 2 sites, you can't go wrong.

Before you start spending money on pay per click ads, do a bit of research of your niche. Research the keywords that people are searching for to get an understanding of what their problem is. The more research that you can do about your target audience, the more you will be able to get an idea of the kind of product that you can find or create for them.

Pay per click is something that is very good for getting the traffic and sales that you are looking for. But before you start running any pay per click ads, you need to know that it isn't a "get rich quick" method of marketing. You can either use it to test out a campaign, sales letter, or squeeze page - or you can use it 100% to get more new traffic and sales to your website. Both methods have their pros and cons, so you will want to make sure that you select the right strategy for you.

The first thing that you will want to do no matter if you use AdWords or Microsoft Adcenter is to set a daily budget. You don't want to bet the farm - especially if this is your first time using it. It's best to set a "daily" budget as opposed to a "monthly" budget because monthly budgets are typically set by those who have a large advertising budget.

Start off small and see if you can make your campaign work for you on a daily basis. If you see great results, scale up your advertising efforts until you reach a point where you're having so much success, that you can finally let the campaign run on a monthly basis - while still turning a profit with your campaign.

Pay per click advertising is a great marketing concept, and it allows people to get search engine traffic without knowing a thing about search engine optimization. I'm willing to bet that you can use PPC to take your online business to the next level simply and easily. This is something that is definitely worthwhile checking out.

Good luck with using these tips to earn the money that you're looking for with pay per click advertising.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

Tips For A Better Quality Score In Google AdWords

Whether through good planning or sheer luck, the challenge of successful ppc advertising becomes slightly easier by staying in favour of Google's QS policy. Falling foul of it can open a Pandora's box of problems which are better avoided than cured.

Why do I need to understand AdWords QS? Put simply, there are direct consequences for your advertising costs and campaign outcomes.

Underpinning Google's QS regime in AdWords is what they call user experience (UE) and like a number of Google nuances, there is a degree of ambiguity surrounding a precise definition and measurement of UE.

My own definition of a user is; an internet searcher - who may lack expertise in your product, service or industry - seeking the most relevant information available, quickly and in the least number of clicks. My own definition of good UE is; aligning the page content closely to the expectation in the searcher's mind, then delivering it quickly and in the fewest number of clicks possible.

The benefits of achieving higher QS include:

being awarded a higher ad position, but charged a click price similar to a competitor with a lower QS being awarded a cheaper click price for a position similar to a competitor with a lower QS

Practices with possible positive influence on QS:

unique, quality content on each page; there is a single, identifiable theme for each page; there is an intelligent balance between text and image content on each page; little (or preferably no) 3rd party advertising; offering visitors collateral (such as PDF downloads) without having to surrender their contact details; creating ads which are congruent with both the keywords you are bidding on and the page content you are landing on.

The disincentives associated with lower QS include:

being charged a punitive click price for a position similar to a competitor with a higher QS and; being awarded a lower ad position, but charged a click price similar to a competitor with a higher QS

Practices with possible negative influence on QS include:

duplicate content. Publishing content which appears the same elsewhere on the web is an infraction - affiliate marketers beware! publishing content and navigation which is deceitful or opaque. Page redirects are an example which will see your ad quickly suspended in AdWords; attempting to promote get rich quick or questionable work from home schemes (there are also other categories which are frowned upon;) using an excess of flash animation on the page; making unrealistic claims and using heavy handed sales techniques; failing to declare how personal information collected will be treated; serving pages which are slow to load; bidding on keywords which are too generic or only vaguely related to the theme of the page, and bidding on your competitors' brand names as keywords.

It can be frustrating - occasionally it doesn't seem to make sense - but frankly most of the time it does. Perhaps Google policy contends that UE is higher when the searcher finds the most relevant information available, in the shortest possible time, with minimal navigation steps.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   Targeting PPC Ads by Location   Why Your Business Should Choose Google AdWord Solutions?   

Tricks of the Trade - Managing Your PPC Campaign Effectively

Technology has taken over most of our lives. We are very well aware of the fact that this is the age of technology and we have embraced it with open arms. It's not just individuals of the young generation who have started using technology to its benefit; businesses who have understood the benefits of technology, especially the internet. The internet is a rapidly expanding phenomenon and it provides all of us, including businesses, a platform to communicate, promote, market, get information, and much more. Many businesses serve as examples of how they used the internet to their benefit and how successful they've become thanks to the internet.

The internet can be used by businesses for the purpose of marketing themselves and their products. There are a variety of ways in which businesses may be able to market themselves over the internet. From all the ways that are available to market a business over the internet, the PPC (Pay per click) campaign seems to be the most effective. PPC has proven its worth for many businesses and a lot of businesses prefer PPC to other methods of marketing over the internet.

But you shouldn't make yourself believe that PPC will be successful for you under any circumstances. The technique, coupled with good PPC campaign management can contribute to the success of marketing a business over the internet. If you don't give enough attention to your PPC campaign management, you may very well end up losing any investment you made in trying to use this technique to market yourself over the internet. You get the results of the PPC campaign in a relatively short amount of time as compared to other marketing campaigns. Besides that, once the campaign is up and running, it is easy to monitor it and interpret its results and use them to your benefit. There are many software tools that you can also use for your assistance in the PPC campaign management.

Impeccable PPC campaign management is absolutely necessary for a business that wants to fare well in marketing itself over the internet. You need to have the campaign under surveillance constantly. You need to note down how much traffic is visiting your website, where it is being directed from and what people are exploring on your website. This information can be used to your benefit if you know how to interpret and respond to it. Under good PPC campaign management, you are also supposed to monitor the conversion rates for your websites. By conversion rates, we mean to say that you have to see how many visitors turn into sources of revenue for your company, especially if you are selling your products online. There are a lot of tools that have been designed to assist in the recording of all this data and there are PPC specialists who are also hired by companies to give their full attention to the PP campaign management of their firm.

Good PPC campaign management also requires the communication of feedback once the data has been collected and analyzed. Therefore it is necessary to report all findings and collections to the top management and decision makers of the firm who will need to know about the marketing status of the company. Under PPC campaign management, there is also a need for budget planning, setting and designing. The identification of keywords is also mandatory and recording of responses has to be taking place around the clock. This may sound simple, especially with all the tools at your disposal, but there is a certain amount of skill and expertise that needs to go into this marketing technique which you will need to master to get ahead of the competition.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   Why Your Business Should Choose Google AdWord Solutions?   Focus Areas of Successful Google AdWords Management   

An Understanding of the Full PPC Services Package

PPC stands for 'pay per click' and is the most efficient and cost-effective method for advertising products and services on the internet. There are various kinds of PPC services that help online advertisers in producing results in as short as a few hours. The costs for PPC services are quite low, making it a very affordable option for many start-up companies that have low advertising budgets. Other than that, the outreach of PPC services are always quite extensive as the internet helps you to reach a global audience as compared to offline advertising campaigns which are always geographically limited and very expensive at the same time.

The significance of PPC services cannot be ignored by online businesses. This is the backbone for competing for visitors and customers on the web. The main tool used for most PPC services is the allocation of keywords that are strategically chosen and well-targeted to the services and products you are selling. PPC services are always affordable and can easily fit any budget. At the same time they offer you a very efficient and fast medium for generating immediate sales within only a very short period of time. Since you only have to pay for the clicks that lead to your website, costs do not get too out of control. This technique also helps to ensure that you do not end up paying for unwanted traffic that only views your ads and promotional activities but do not actually click on your ad since they aren't your target audience and aren't interested in the services or products you are selling.

When it comes to PPC services there are a few big names in this market that are controlling the market. Google AdWords is one of them. It is the most popularly used tool for PPC advertising by online businesses. Other famous PPC services are being offered by big names like MSN, Yahoo and Bing. But it is always advisable that you search well for all the keywords and phrases and find out which PPC rates are most affordable for you. Most online businesses have a limited budget and so it is important for them that they test different keywords within that limit to find out which particular keywords are generating the highest traffic for them.

The list of PPC services that you will get depend on the company you are approaching. However, most companies offering PPC services these days offer quite an extensive range of services and benefits. When you initially purchase a package for PPC services, they will start by first defining advertisement groups and campaigns for your company. If you are new to this and do not previously have any PPC advertising campaign of your own, the company will also help you through advanced research and selection to pick out the best keywords for you. Another important part of the services package is creative development. This means that the service providers will also write-up creative, compelling, effective and custom advertisement text for your advertising campaign. They are experienced in this field and know exactly how to write online advertisements that are bound to attract more and more visitors. They target unique selling points and highlight certain offers to ensure that the most number of visitors are actually converted into customers.

Another prominent part of these services includes campaign conversion tracking. This means that the service provider will collaborate with your staff in order to come up with specific codes that will help you to track all your conversions that result from your marketing campaign. Finally the service provider will then upload all your associated content and keywords for you to make sure that you do not have to face any trouble yourself.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Use PPC Marketing to Boost Your Internet Business   

Pay Per Click Services - A Perfect Option For Every Business Online

If you want to drive more traffic to your website, pay per click services can do the job for you. This type of online marketing strategy is just one of the most preferred ways done by website owners or web masters for a certain website to obtain visibility on search engines. The truth is, the competition among websites is getting tougher specifically when it comes to getting on top of search engines, which is why you need to find effective internet marketing tactics.

A Quick Overview

There are many beneficial online marketing tactics you can do to increase your website's traffic. However, pay per click (also known as PPC) is considered to be one of the most preferred internet marketing tools nowadays. In PPC, you are driving more traffic to your site by placing advertisements on search engines and other websites.

The Advantages

Inexpensive Marketing Campaign - In this type of marketing campaign, you can save money because you do not have to spend too much to begin. With such marketing, you only have to pay for every clicked ad. In addition, you only need to allot an initial fee to be able to open an account.

A Fast Way To Drive More Traffic - One of the reasons why companies or website owners choose this type of marketing tool is its ability to provide almost instant traffic to a website.

You Can Control The Budget For Every Campaign - If you allot a specific budget for your marketing campaign, then it can be your best option. In such a campaign, you can implement your marketing plans based on your budget.

It Helps In Finding The Right Customers - You are driving more traffic to your website while presenting your products or services to your target audience.

Simple And Easy To Understand - In this kind of marketing, you are provided with an easy to understand marketing campaign. You do not have to be well-versed with search engine optimization or any other SEO techniques to be able to fully understand what PPC is.

Searching For The Most Reliable Services

With a proper management, you will surely gain great benefits in the long run. It is important to note that good services can take your business to the next level. With this, it is very important to search for a reliable provider of such services. A reliable company can take care of your ad campaign while continuously doing effective marketing tactics to ensure that your website is properly optimized.

If you are looking for a trustworthy company that can provide you with PPC services you need, then you can look for various choices online. For the purpose of looking for a reliable company, you can read customer reviews online or ask your friends or colleagues for a recommendation. If you want to achieve success for your website and business, select the best company that can provide you with reliable services.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

Mini-Series: "How To Start Making Money From Your Website" 1: Advertising

A lot of services you may come across or sign up to, commonly provide good information on how to make more money from your website.....they assume you are already making some to begin with. Some of them can go into great detail which is great, but it doesn't help you if you are starting from scratch. How can you go from nothing, to making money from your website?

This mini-series will offer some advice, networks and services, to give you a head start and get you on your way to bringing in some money from your site.

This particular entry in the series is going to focus on advertising, in essence, offering something related to your site, to your visitors and receiving money based on a click/action/impression.

1. Pay-per-click (PPC) Advertising

Exactly what it says on the tin - you get paid every time an advert is clicked.

Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

Popular CPC advertising networks:

• Google Adsense

• Yahoo! Publisher Network (YPN)

• BidVertiser

• Chitika

• Clicksor

2. CPM Advertising Networks

Cost per impression - you get paid every time an advertiser's advert is displayed to a visitor of you site.

CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mile, and it refers to the cost for 1,000 impressions.

A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.

CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. As a general rule: "The bigger the format (in terms of pixels), the higher the CPM."

You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).

List of popular CPM advertising networks:

• Casale Media

• Burst Media

• Value Click

• Advertising.com

• Tribal Fusion

• Right Media

3. Direct Banner Advertising

Selling your own advertising space is one of the most lucrative monetization methods, first and foremost, because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leader board, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

The difficulty of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.

Starting the process to make money from your website is readily available, advertising on the site is quick and easy and you can mix and match the various forms of advert (PPC, CPM or banner ads) that best suit your website and your visitors. Making money online is a numbers game. The single most important aspect of making money from your website is visitors. The more visitors you have, the higher your potential clicks your ads will receive. The more visitors you have, the more impressions your ads will have. More visitors = more money.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   

Pay Per Click: Careful and Precise Planning Is Required

Have you ever wondered why your current marketing strategy doesn't seem to work? Have you been applying multiple strategies to introduce your business to the market but don't seem to get much positive result? If you are currently experiencing this kind of problem, then maybe it's time for you to change your current marketing strategy. You need to make careful and precise planning if you want to change your strategy. In addition, changing strategy requires your full attention if you want it to succeed. What marketing strategy do I have in mind? If you think that your current marketing method is ineffective, then maybe you want to enter and invest in the world of the World Wide Web. More and more businessmen are realising the potential of the internet to make it big in the coming future and they're not wrong. The internet is one medium that many people use if they want to be entertained, informed, updated with the latest gossips and fashion, look for a certain product and service and many more. The internet is even being used by many people for socialising purposes. This fact is what drives businessmen to largely invest their money in the internet marketing world. When it comes to online marketing strategy, there are a lot of options that you can choose. And in order for your business to become successful, you need to pick the right marketing strategy. The success of your marketing endeavor solely depends on the marketing strategy that you choose to employ which is why you need to be careful in picking one. If you are looking for an internet marketing strategy that is guaranteed to deliver fast and effective results, then maybe you want to try using PPC or pay per click.

What is pay per click? For those who haven't noticed, pay per click search results can be found above search results in popular search engines such as Yahoo, Google, Bing, MSN and others. If you have seen a link that says "sponsored by Google", then that's exactly what PPC looks like. If you decide to employ PPC into your marketing strategy, then you should know that you only need to pay for every click that the visitors do on your ad. You'll only pay for actual results which is why there's a big chance that you wouldn't have to pay large amounts if your ad isn't doing well.

Indeed, PPC is a great way if you want to achieve fast and effective results. You also don't need to worry about paying too much since payment is based on actual results. Learn PPC if you want to utilise its full potential. Become one of the businessmen who have achieved success with this kind of strategy.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Targeting PPC Ads by Location   

Marketing and Advertising With Pay Per Click

In the field of marketing and advertising, a lot of strategies have been introduced and many more are given way, with so much room for improvement, there will surely be more strategies to be discovered and implemented. The world-wide-web has become a good source of ideas and strategies for those who are dedicated at finding means and ways of making good business in the broad online world. The internet has hosted not only businesses but other things as well, things that have been very successful with the clientele all over the globe; from networking, gaming, information industry and so much more. Nowadays, one would find it absurd to come across another who has no interest with the internet and all the perks that it has to offer, more absurd for one to meet someone who claims to have been uninterested with the internet. We must admit though, the internet can be a good venue for making good business, offered a large clientele population and all sorts of options that you can take, learning how it is to handle an online business will prove to be very beneficial and convenient. Who wouldn't want to have a business of his own? Who wouldn't want to manage his own business from the comforts of his own home? And who wouldn't want the benefits of having a wide range of clients coming from all over the world? It's a big opportunity that awaits, yet in the process you need to learn how to learn what's in from what's not, learn to discern what's effective and learn to acquire practices that you can benefit from just like the use of pay per click campaigns.

Pay per click has become popular among online businessmen as this gives them the benefit of driving in traffic to their site from the efforts of professionals. All it takes is sufficient finances to pay for professional services, for them to create effective campaigns for you, market and advertise your site to get you the client traffic that you are looking forward to have. How do they do that? Simple, they study your site, study your targeted population, and they strategise a plan to implement that will eventually take your site to the top of page results making you among the first options any client would take.

Learning the basics in the field of site optimisation proves to be very beneficial, yet, if you are looking at getting results soon, then opt for professional services. People who are qualified and experienced in this field. While being hands-on with your business, learn as your site is being worked on, learn as these professionals help you with having an effective PPC campaign and start making good business from day one.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

Learn PPC: One of the Best Internet Marketing Tools

For business owners, PPC or pay per click marketing is one of the most useful and effective online tools. It is now one of the different methods that help an online business gain more customers and increase their profit. You can also enroll in a PPC program without owning a website but it is quite advisable for those who own a business and have an online store for a lot of beneficial reasons. Trying to learn PPC can really be overwhelming at first but once you get a hold of it, it can be a great asset. You should start gathering all the information you can on how you can get started with your pay per click campaign. You can't just jump into the bandwagon just because everyone's doing it and are getting positive results. You need to know the ins and outs of PPC first. Not knowing what to do or even if you don't have enough information to proceed, you could lose a great deal of money is just a short period of time. There are rules that you should follow and these are effective ways as well to help your online business succeed.

Once you decide to earn money through PPC, you need to have a conviction that you will be persistent on this. You can sign up with your PPC campaign like the Google AdWords and other PPC marketing ads. You need also to know which websites you are going to choose in order to link to your advertisements. You need to do a lot of keyword research, find out the popular keywords that users search on the internet albeit not yet that competitive, and you need to bid on them. You need to set your parameters on your keywords such as the length of each campaign, the cost per ad, the profit per click and other important details. You also need to think about the title of your ads and the contents. In the title, you should make sure to include your keyword and in the body. It is important for search engine optimisation to help it get ranked on Google and other search engines. When publishing these keywords, take note that they should follow the set guidelines. There might be some characters that you are not allowed to use. You might get banned as well for trying to use sales phrases too much. Once they are live, check their statistics from time to time.

Understand that you won't get rich overnight. Or even after a few weeks. A PPC campaign takes time so you need to be patient. Learn from an expert and don't be too proud to follow some tips and guidelines being offered to you. Just be open to new ideas and it will get better.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

How to Know If Your Product Is in Demand (Before You Promote It!)

Have you ever created an information product, promoted it through Facebook Ads or AdWords, and then been sorely disappointed in sales?

Or maybe you've found the perfect affiliate product to promote in your niche, spent days setting up squeeze pages and ads, and then been surprised when it turns out it's just not in demand after all...

Or how about that great new product that you've ordered in to your store, that you're convinced is going to fly off the shelves - And now months later, here they sit, collecting dust.

Ya, that's no fun.

Fortunately, there IS a way to avoid these nasty situations, or at the very least, to minimize the chance of them happening to you. The key is researching the demand BEFORE you:

Create a new product Order in a new product, or Promote a new product

Here's how.

1. If you already have a following (subscribers, customers, followers, fans, etc.), use Survey Monkey to ask questions like:

What product(s) are missing in this niche? What features would they like to see in a new product? What problems do they have that need solving? What price would they be willing to pay? What other similar products do they know about? What is lacking in those products?

2. Check AdWords. See what people are currently paying for keywords directly related to your product. If they're paying big bucks or if there are many people buying them; that's a pretty good indication they are selling product.

3. Check if similar products are already selling on affiliate networks like ClickBank. If they are, check to see how high their gravity is: Gravity is determined by the number of affiliates and how much they've been paid, so a high gravity number means a product is selling well.

4. If the product has already been created, create a squeeze page and drive a small amount of traffic to it (e.g. around 500 people). See how well it converts. If it's not converting, tweak your squeeze page. If it's still not converting, it may be time to try another product.

5. If the product hasn't already been created, create a squeeze page and drive traffic to it. Have an opt-in form to notify people of product release, or you can even pre-sell the product. If you don't get enough interest, you don't even need to waste time creating the product.

6. Visit online discussion forums in your niche to find out:

What problems need solving? What similar products are already on the market? What complaints do people have about those products? What could you do better than the competition?

7. Research keywords directly related to your product. If keywords related to your product have high traffic volumes (don't worry too much about competition levels for now), there's a good chance people would buy the product.

There's nothing worse than spending tons of time, effort and money on creating and/or promoting a product that ends up not selling. Make sure you do your research and you can avoid at least some of the risk associated with promoting a product.

What do you sell? Did you research the demand before you brought it to market and/or started promoting it? Or did you just luck out? I'd love to hear your story!

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Focus Areas of Successful Google AdWords Management   

The Secret To A Flourishing Business - Google AdWords

There is little doubt that most businesses, big and small require the support of marketing to grow. Most small businesses do not have the capacity to afford traditional forms of advertising because of restrictive costs and hence either grow slowly or remain stagnant and perish. In most cases, those businesses that did undertake the traditional forms of advertising either wonder how much they worked or did not work.

With the birth of the internet and, more so because of Google, advertising has become easier, and even affordable. When Google, launched Google AdWords, the advertising media had a new challenger, one which would stay unchallenged for years. Data quickly for analysis, control over ads, budgets, measurement metrics combined with excellent tracking tools make Google AdWords a perfect marketing medium for businesses.

Google AdWords ads are shown on the right hand side of a Google search engine results page under the heading "ads". At times you may find highly relevant ads right on top of the page too. The ads are shown when a potential customer is searching for terms related to those selected by the advertisers for displaying such ads. AdWords follows a unique pay per click model and thus you are charged only when someone clicks on your ad and not when your ad is viewed.

Thousands of businesses have managed to expand and continue to grow with the help of the Google AdWords advertising program which is also popularly known as SEM or Search Engine Marketing or Pay Per Click (PPC) campaigns. This is a great way for many businesses to drive prospects to their business converting them into loyal customers. This is an excellent low cost medium for wide reach and customer acquisitions.

No matter the stage at which your business is, AdWords can help you get more.

While it's not very simple but its not too complex either. Getting started with an AdWords campaign can be done as detailed below:

• Create an account at http://www.google.com/AdWords. You can use your Gmail id to simply login and create an account.

• Add your billing details like company name, address etc

• Add funds to your newly created AdWords account using credit card/net banking etc (the payment rules and policies may differ from region to region). Remember Google AdWords is a prepay model. You can get an invoice from the AdWords account itself at the end if each month for the amount spent.

• Create a basic keyword list (these are words or phrases which you expect the search engine user to search for when he is in need of a product or service you provide)

• Write keyword relevant ads which will appeal to the prospect

• Now you need a destination page URL where the prospect will be taken when he / she clicks on the ad. This could be a website or a web page specifically created for the campaign. This page is also called a Landing Page.

• Now you need to add the keywords, text ads with URL's to the AdWords account

• While doing this you can select keyword match types "Broad", "Phrase", or "Exact". (Define each in as few words as possible)

• Now you select the target regions (country, state and city)

• Finally you specify the daily spend and the maximum bid amounts for the keywords you have decided to target.

Now you are all set to get started

The above mentioned points are the mere basics and can help you run a small AdWords campaign. A lot more managing and optimizing a Google AdWords account is needed if you intend so invest large amounts in customer acquisition. Given that most businessmen are busy managing their business, one of the options would be to outsource AdWords campaign management to an efficient Internet Marketing agency.

Why should you outsource Google AdWords campaign management?

Setting up, monitoring, and analyzing an AdWords campaign requires a lot of effort. This, calls for expertise and experience to make sure that the error ratios are low and decision are implemented asap. Outsourcing allows the businessman to concentrate on other business and management issues. An Internet Marketing agency is well equipped with experts and technology and is always up to date on the latest developments which allow them to provide better value for the marketing money spent.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   

Effective PPC Marketing for Instant Results

PPC marketing or Pay per click marketing is one of the quickest ways to get great results online. By using paid programs such as Google AdWords, Facebook Advertisement, Yahoo Search marketing etc, you can get access to a large amount of your target audience in a very short span of time. Since the ads are displayed for specified keywords, you can always be sure that your money is not wasted on unwanted audience.

BUT PPC Marketing is Expensive!

The biggest problem that a lot of business owners face is that they find this form of marketing expensive. Yes, it can appear to be so but if you can have a professional company or individual manage your account effectively, the ROI surely works in your favor.

Step 1 - Build an effective PPC Marketing campaign

The key to success lies in the effective creation of the PPC ad campaign. A lot of people have PPC accounts where they add keywords, create ads, place a maximum CPC amount and run ads. If you're doing this, you'll surely find paid ads expensive.

In order to build an effective campaign, you have to first work on an effective campaign structure. This means that you'll have to divide each keyword set into a category, define a landing page and then create ads specific to those keywords. Once that is done, you have to look at the quality score of each keyword. Keep in mind that the higher the quality score, lower is the CPC amount!

Step 2 - Run & Monitor

After you have successfully created a well structured PPC campaign, it is the time you test it. In the beginning stages you'll have to keep a close eye on the campaign activities. Look for keywords that are getting you the maximum click, the ads that are well received (CTR is a good indicator for this) and also the response from the network sites.

You can also play around with the landing pages to ensure that you can get maximum leads/responses and also improve the quality score for the keywords.

Step 3 - Modify & Re-run

Finally, you have to consider all your observations and convert them into action by modifying the existing campaign to make it more profitable. In order to do this successfully, you'll have to at least keep a close eye on your PPC marketing campaign for a couple of weeks.

PPC Marketing is cost effective & instant!

Since the ads are displayed on the search engines and the display networks as soon as you add balance to your PPC account, you can be sure that the results that PPC generates are super fast. Make sure that you can use all the above tips to enjoy instant and efficient online marketing.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

Pay Per Click Advertising: Why to Consider

Maximization of cost efficiency of any PPC (Pay per click) campaign tends to be possible through placing higher bids. Bidding costs involved in this campaign reflect heavily on SEO consultants who seek to sidestep them. Aversion of those costs for bid placement is possible only when a solid PPC bid management strategy is prepared.

Search engine optimization consultants underpin two separate campaign strategies. One sect of them thinks that the position their sites achieve in the SERP (search engine results pages) depends highly on the amount that they bid. But, this stance of marketing strategy does not amass comprehensive support. However, major search engines, including Google, Yahoo, or Bing, rely heavily on the quality score of the PPC ads. This quality is the benchmark that helps them determine the appropriate position in results pages.

Big companies can allow their SEO consultants to place high bids; but what about the small companies? Most of them cannot afford to bid high. Nor do they dare to do so as being not sure about the penny they spend in the pay per click search engine campaign is worth it. As a consequence, they look for some other ideas that could help them achieve the same results at significantly minimum spending.

But, does PPC advertising guarantee lasting high traffic flow? In a word, it does not. Unlike organic SEO practices that can yield free traffic for long times, PPC search engine campaign can do it also till one keeps on paying for it. Despite this fact of compulsory higher spending, online marketing specialists are to focus on it. This is why popularity of Google Ad Words still thrives in this way. Benefits that are achievable through this program consequently are as follows:

Quick Ranking: Organic SEO takes time to enhance ranking of a site due to longer times as taken by the search engines' spiders for performing deep crawl of the site. PPC listings bring in quick result as they can be launched much faster.

Competitive Advantage: PPC adds extra traffic to a site, even for highly competitive keyword phrases. Organic SEO efforts take much time to get top 10 listing. In such situation when one has got to achieve an edge over a competitive keyword phrase, one can better save the organic SEO efforts for some other effective targets. One can use the PPC listing strategy in such case instead.

ROI (Return on Investment): PPC helps measure progress easily. If one comes to know of the Cost per Conversion levels through statistics, one can compare the progress of one's site in the light of one's competitor sites.

Use of PPC campaign helps a site appear for keywords the target site selects whenever web users conduct a search using those selected keywords. One can drive one's site to upper crust of search engine results pages by using this strong strategy. The costs it involves, it pays off, quickly, in the form of drawing good traffic volume.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

6 Google AdWords Tips Just For You

While AdWords seems to be the only game in town for PPC marketing these days, it is just as easy to lose with AdWords as it is to win. Here are some basic Google AdWords tips you'll want to follow as you venture out into the world of AdWords.

1. Avoid Broad Matching to begin with. Broad matching means that if you list a keyword like soda pop in your list of keywords, then your ad could appear any time a user searches for either soda or for pop as well as for soda pop.

You ad may also appear when they search for related terms, like seltzer water, or something else that may or may not connect to your site.

Expanded match is for experienced advertisers, those who are acquainted with negative keywords and focusing a campaign, and may be used by lazy advertisers who just don't want to take the time to really cull good keywords. If you're neither of those, then forget the broad matching.

2. The next of the Google AdWords tips is to make use of the Dynamic Titles option. These are easy to do, don't add any cost to your ads, and are generally effective at gaining clicks and conversion. The exact phrase entered by the individual who initiated the search will be used as the title of your ad.

In order to utilize this feature, simply put {keyword:your backup title here}. This also saves you the trouble of coming up with a new title for each ad.

3. Use some global negatives to narrow searches. For example, use 'Free' as a negative search word if you have a product to sell, not give away. It seems a bit obvious, but if you do some sample searches, you'll discover that it's a real problem.

You can do this for other words that you don't want to waste an ad on. If you are trying broad matching, then you'll definitely want a long list of negative keywords.

4. Avoid using the 'content targeting' and 'search network' features until you are well acquainted with Google. If you don't know anything about a site, you probably won't profit from it. Each varies widely on conversion rates and CTRs. If you ask for Google AdWords tips, you will often hear the advice to avoid advanced features at first.

5. Don't rely on the default positioning for ads. You want to try different positions for your ads and different keywords for different locations. You need to know where your ads work the best.

The only way to find out is to test the ads in different positions. Think about your return on investment needs (ROI) and test each ad to see in what position it is most effective.

You can also run tests with different ads. Rewrite your copy several times and see which version brings in not just the most clicks, but the highest ROI.

6. Perhaps the most useful of the Google AdWords tips here is to optimize the landing page for each keyword term. If you're selling photographs, you should have a different landing page for 'flowers' and another for 'landscapes' while still another for 'portraits,'

You don't want to use your home page for the landing page for each search term unless it specifically deals with what you're selling.

If you follow these Google AdWords tips, you're likely to have more success with your AdWords campaign.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   

Five Types of AdWords Ads That Can Improve Your Pay Per Click Performance

When setting up an AdWords account, it is easy to sort-of get stuck in the rut of thinking in terms of the traditional PPC model: text ads displayed on search results pages. And for good reason - it works! However, Google now provides many ad options beyond just the two line (plus title) text format, or the static image format for content ads. Below we discuss five ad options that have the potential to greatly improve the performance of your AdWords campaigns.

WAP Mobile Ads

These are small ads (even smaller than a normal text ad!) that are intended for display on mobile devices with small screens. You have to be even more creative than you are when creating standard text ads, because you only get 18 characters for the headline and 18 characters for the description. The big advantage to using these types of ads is their click to call feature. When setting up the ad, you can provide a phone number so that all a person has to do is click a button in your ad and their phone will automatically call you. This follows the mantra of making it easy for the customer to do business with you. If you want to be really specific about who sees your ad, you can even set it so that it only shows on specific mobile carriers' networks.

This is an excellent choice for a service business such as a law firm. For example, if I am involved in an accident, or need an attorney for some other reason, I may very likely search for a lawyer from my phone. If I see your ad, and all I have to do is click a button to call you, then that will increase the odds of my calling your firm rather than one of your competitors.

Image Search Ads

This is a type of ad known as a "specialized search" ad. An image search ad is an ad that contains both text and an image that will display on image search results pages in Google. Depending on what type of business you are in, this could be a highly effective ad format. If you sell tangible products, especially, this is an ad format you should consider.

For example, let's say you sell licensed NFL merchandise. You could set up a campaign with keywords related to NFL teams ("Dallas Cowboys," "Tennessee Titans," etc.) and use image search ads to advertise your website to people doing image searches for the keywords. In this scenario, you would want to break the campaign up into ad groups based on teams. That way you could be sure that a search for a particular team triggers an ad with an image related to the team. So if I do an image search for "New York Giants" and I see an ad with an image related to the Giants for a website selling Giants merchandise, I may just decide to go check it out. The point is that you are getting someone to your website to show them merchandise related very specifically to the subject of his image search, thus greatly increasing your chances of selling something to the person.

Display Ad Builder

This is not actually an ad type, but a tool that Google provides for setting up ads for the content network. Using this tool, you can create ads that are a lot more dynamic than a typical image ad. For example, you can create expandable ads that have a button that the viewer can click to read additional information. This is useful for a couple of reasons. For one, you can insert more information in your ad, since it expands. For another, anything that encourages a person to interact with your ad is a good thing.

Another type of ad you can create with the display ad builder is a product showcase ad, which contains multiple images within the same ad, with each image linking to a separate destination URL (or to the same URL). This would also be a great ad format for our person selling NFL merchandise. The ad could contain several images of different types of goods, or images related to different teams. I am currently working with a vacation home rental company that is using these types of ads to highlight properties they have for rent. There are several different forms of these ads, including ads that scroll the images, display them in slideshow format, or that use image rollovers.

The display ad builder uses templates, but it allows for a good bit of customization as far as the colors used, fonts, font sizes, etc. It is a way to create dynamic graphical ads much quicker than if you were using Flash or some other technology to do it yourself. Google also provides ad templates based on themes such as entertainment, financial, or travel.

Sitelinks

This technically falls into the category of ad extensions because it's not a separate ad type, but something that you can attach to an ad. Sitelinks is one that I really like because it can make your ad much bigger, even if it is a standard text search ad. I like anything that makes my ads take up more room on the page, especially if my ad is located at the top of the search results. Sitelinks are exactly what they sound like - links to pages of your website!

The sitelinks feature allows you to add up to 10 links to pages of your website to your ad. If you're going to use this feature, load it up. The links will appear beneath your ad.

The only disadvantage to using sitelinks may be that if someone clicks on one of the sitelinks rather than the main destination URL for the ad, she might arrive at a page that is much less specific to her search query. For this reason, sitelinks should be tested just like everything else you do. It could be that having sitelinks in your ads increases your clicks but does not increase conversions correspondingly. In that case, your conversion rate and return on investment would decline, so you would want to stop using them. Or it could be that having sitelinks in your ad increases clicks and overall conversions, in which case you would want to keep using them.

Call Extensions

Also from the extension category, call extensions let you place a phone number on your ad. This is beneficial for a couple of reasons. Like sitelinks, it makes your add a little bigger by adding more information, and it gives your visitors one more way to get in touch with you. Another benefit is that on mobile devices, the call extension is a clickable button that can activate a phone call. The easier you make it for your prospective clients or customers to get in touch with you, the better.

The five ad options discussed above just might improve the performance of your Google AdWords account. Nothing is guaranteed, of course, so you must test these ad styles and measure their performance. Once you find the at tactics that work best, concentrate your budget on those ads. This should have the effect of improving your paid search return on investment.

Choosing Pay Per Click or Organic Search   Pick Up Business With The Right Kinds Of Internet Marketing   Creating a Sales Funnel for a New Product: Part I   PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter